When it comes to search engine optimization backlinks are the name of the game. Backlinks are basically any links on the internet that point back to your website. The more links that point to your website, the more popular your site appears to be. The search engines can effectively index the amount of links that point to your website (backlinks) and use this statistic to calculate an accurate page rank for your site.
What is Page Rank?
Contrary to popular belief, a page rank is not the position in which a site ranks for a particular keyword in a search engine result page. Instead a page rank is a ranking from 0 to 10 assigned to each website by Google. Page rank is abbreviated as PR, and is a very important factor when considering the power of a site and it’s ability to rank highly for any keyword.
A site with a page rank of 0 is either new, or has been penalized and has the worst rank, while a site with a page rank of 10 is considered the most powerful website online. Virtually anything posted on a PR 10 website has a chance to rank number one in Google for the targeted keyword. The secret to getting a high page rank is to get backlinks from sites that have a high PR themselves.
Establishing High PR Pages
The best way to control your backlinks is to own the sites that they are published on. So of course, it would be ideal to own pages that have a high PR. However, it is not easy to build a website from scratch and push it to a high PR without making some sort of investment. Luckily there are plenty of sites online that have high PR and that will let you set up your own pages on them for free. Social networks such as Digg, StumbleUpon, Twitter, and Reddit are primary examples. In many cases you may only have the privilege of setting up a profile page, and in other cases you may be able to create an entire blog. Since PR is a site-wide statistic, your profile page or blog would instantly assume the credibility and page rank of the site it is hosted on. Best of all, 99% of the time these blogs and profile pages are completely free.
Another way to get free backlinks from high PR sites is to engage in link exchanges. Link exchanges are simple yet effective, in that it is simply an agreement between two webmasters to post backlinks on each other’s sites. There are forums in which link exchanges are common practice, and it can also be done independently as well. For example, you could contact a site owner within your niche that has a high PR, and request that he post a link to your site on his site, in exchange for you doing the same for him. If you use the aforementioned method to gain control of several high PR blogs then you will have a decent incentive to offer the webmaster. This kind of win-win situation keeps the internet operating smoothly and is ultimately responsible for the success of many site owners.